From rebalancing roots to gently hydrating lengths, Prose Custom Conditioner is specifically formulated to target multiple concerns, including oily hair, dry scalps, and more. Used consistently, it’s proven to increase hair strength and reduce breakage.*
Read moreHow Prose does custom
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We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
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Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
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We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
Scientific results
In a rigorous in-house study on Custom Shampoo, we tested its effectiveness across a range of hair types and textures.
*Instrumental test of Prose Shampoo and Conditioner vs. non-conditioning shampoo
Exclusive fragrances
During the consultation, you can choose an exclusive fragrance from our clean, 100% vegan collection — or opt for fragrance-free.
Grapefruit, Basil, Cedar
Eucalyptus, Rosemary, Lavender
Anjou Pear, Peony, Cedar Wood
Mango, Melon, Lush Greens
Jasmine, Amber, White Peach
Fragrance-Free
Below are just a few possibilities. Your Custom Shampoo is made to order using a unique blend of only the clean, proven-effective ingredients your hair needs.
to smooth and strengthen hair, controlling frizz
to enhance shine and promote hair health
to hydrate and protect dry hair
to help protect and hydrate damaged hair
to help rebalance the scalp for less sensitivity
to gently cleanse and help detoxify roots and scalp
to fortify hair strength and boost density
to help combat oily roots and oily hair
to help maintain overall scalp and hair health
to help control flakes and support scalp health
How to use
Each Custom Shampoo includes directions tailored to your specific hair, goals, and concerns — from oily roots to dry ends. Below is just a guide.
As needed, based on hair length, texture, and density.
See what people are saying about Custom Conditioner on Review & Refine®. Our unique feedback tool gathers validated customer reviews for always-improving results.
Everyone’s hair is unique, and your shampoo should factor in your hair type, porosity, density, and the environmental stressors (like hard water, humidity and pollution) in your zip code. Prose asks in-depth questions about your diet, lifestyle, and climate, all of which impact your hair.
From millions of possible formulas, only one is uniquely yours. Take your consultation today to find out what your hair needs.
Prose custom haircare works on straight (type 1), wavy (type 2), curly (type 3) and coily (type 4) hair. Our completely personalized formulas account for different hair densities, porosities, textures, and types, so your hair can get the exact care that it needs. If you aren't sure what your hair type is, find out in our Hair Types 101 guide.
How often you need to shampoo varies for each individual, since sebum (the natural oils your scalp produces) is impacted by external and internal factors. These factors range from pollution to humidity, and stress levels to hormones. Your personalized Prose formulas can help mitigate environmental stressors and provide the right targeted ingredients to help keep your hair and scalp balanced — which can mean more time between washes!
This will vary for each individual, since sebum production is impacted by external and internal factors. These can range from pollution and humidity, to stress levels and hormones. Your personalized Prose formulas can help mitigate environmental stressors, but as for fixing stress levels — we're still working on it!
Yes — our personalized shampoo aims to address scalp sensitivity with a gentle formula. Our shampoo can also be made fragrance-free, which we recommend for those who have sensitive skin. Remember, always consult a doctor if you’re experiencing a severe medical condition.
Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.
For the best results, we recommend using Prose Custom Shampoo and Conditioner together to cleanse your scalp and hydrate your hair’s ends. Your hair may need different care on its lengths, and our Custom Shampoo and Custom Conditioner are uniquely formulated for your specific hair type and concerns, to provide personalized care from root to tip.
