Hair changes with age — density, oil production and texture all shift over time.
Hair & Scalp
How long is your hair?
If you have curly hair, pull the curl all the way down to find your true length.
Hair & Scalp
What's your hair texture?
Between two? Pick what your hair does when it air-dries.
Sometimes it’s tough to decide, and many people have more than 1 texture on their heads. When in doubt, pick the texture that looks like the majority of your hair, the majority of the time.
Hair & Scalp
How dense is your hair?
Part your hair and check the mirror—the more scalp you see, the less dense your hair is.
Why we ask:
Density (how many hairs you have) and thickness (how thick a single strand is) aren’t the same thing, but the two have an important correlation—we’ll use this info to help manage your volume the way you want it.
Hair & Scalp
In between washes, where is your scalp on the oily/dry spectrum?
Just like your skin, your scalp is constantly changing, but think about how it typically feels.
Did you know…
Healthy hair starts with a healthy scalp, so the state of your scalp can tell us a lot about the ingredients and products that will cleanse, condition, and treat your hair to its best expression.
Hair & Scalp
Is your scalp sensitive?
This tells us which ingredients to be careful with — and whether to formulate fragrance-free.
Hair & Scalp
How often do you wash your hair?
This sets how much product you need and how often we should refill it.
Hair & Scalp
How much of your hair is gray?
Gray hair is structurally coarser and drier, so it needs a different balance.
Treatments
Is your hair colored?
Color and lightening change how your hair holds moisture, more than almost anything else.
Treatments
Any chemical treatments?
Smoothing, relaxing and perming all restructure the hair itself.
Treatments
How often do you use heat tools?
Blow dryers, straighteners and curling irons — anything hot.
Skin & Concerns
How would you describe your skin?
Think about how your skin feels a few hours after cleansing.
Skin & Concerns
What should your formula target first?
Pick the one that would make the biggest difference.
Skin & Concerns
Is your skin sensitive?
This tells us which actives to use gently, or avoid.
Lifestyle
How much sun does your skin get?
Sun exposure drives pigmentation and premature ageing more than anything else.
Lifestyle
What's your postal code?
Your water and air do as much to your hair as your products do. Optional — skip it and we'll formulate without it.
Why we ask:
Water hardness, humidity and air pollution vary enormously by area, and all three change how your hair behaves. One answer tells us about all of them, which is why we ask for a postal code instead of three separate questions.
Lifestyle
What's the climate where you live?
Think about most of the year, not today.
Lifestyle
How often do you work up a sweat?
Sweat affects your scalp the way an oily scalp does.
Lifestyle
How would you describe your diet?
Hair is built from what you eat — this helps us target the right supplements.
Lifestyle
How would you rate your stress lately?
Stress shows up in your scalp and your shedding, and it's worth accounting for.
Preferences & Goals
What should your formula fix first?
Pick the one that would make the biggest difference.
Preferences & Goals
Pick your fragrance
Every scent is clean and 100% vegan. Prefer none? Choose Prelude.
Preferences & Goals
Subscribe, or just this once?
Your formulas adjust with each order when you subscribe. You can change or cancel any time.
Preferences & Goals
Where should we save your formula?
We'll keep your profile so your next order adjusts with you. Optional — you can see your routine without it.
Your custom routine
Made to order from your answers. Every formula below is matched to your texture, scalp, and goal.