Sustainability & social impact
Making something only after a person asks for it is the least wasteful way to make anything. That one decision shapes everything else we do.
Anyone can call themselves sustainable. We would rather be audited. Our B Corp certification and Climate Neutral certification both involve an outside body checking the claim, and our formulas carry EWG Verified and Leaping Bunny recognition.
We are plastic neutral through rePurpose Global, and the large majority of our packaging is recyclable. We keep working on the remainder rather than rounding the number up.
Our lab is in New York City and most of our ingredients are sourced in North America. Shorter supply chains mean fewer miles travelled, fresher inputs, and more control over what actually goes into your formula.
We publish an annual impact report, because a commitment without numbers attached is just an intention. It covers our footprint, our packaging progress, and the places we are still falling short.
Personalization is not only better for your hair. Made to order means we do not produce what nobody asked for.