Made just for you

Truly custom haircare and skincare

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YOUR CUSTOM FORMULA AWAITS

Let's start with your name

paraben free -sulfate free -phthalate free -free of mineral oils -free of GMOs -cruelty-free -carbon neutral -

Personalization Works Better™

See how it works

1 /

Take our consultation

We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your hair and skin.

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2 /

Your formulas are made to order

Our AI-powered algorithm personalizes your products and routine, carefully selecting from 185+ clean ingredients to meet your goals.

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As you change so does your Prose

We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.

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clinically tested

Healthier hair and skin in just 4 weeks

Custom skincare

shop all skin

Dermatologist tested

8-hr hydration

+ boosted skin firmness and elasticity

Custom Serum

Custom Serum

From 0

Custom Moisturizer

Custom Moisturizer

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Custom Cleanser

Custom Cleanser

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Naturally powerful ingredients

Your formula is uniquely yours. We target your goals with multi-benefit ingredients like:

see all 185+ ingredients
Hyaluronic acid for skin hydration and moisture barrier

Hyaluronic Acid

to hydrate skin and support its moisture barrier

Sea moss extract for environmental skin protection

Sea Moss

to protect skin from environmental stressors like pollution

Spirulina powder for balancing oily hair roots

Spirulina

to balance and refresh oily roots

Biotin to enhance hair strength and density

Biotin

to fortify hair strength and boost density

Rosehip oil for skin nourishment and radiance

Rosehip Oil

to nourish skin and promote a healthy glow

Niacinamide for improving skin texture and clarity

Niacinamide

to reduce the appearance of fine lines and blemishes

Bakuchiol as a natural alternative to retinol for skin

Bakuchiol

to boost skin firmness and reduce the appearance of redness

Vitamin C for brightening and antioxidant protection

Vitamin C

to help fade dark spots and fight oxidative stress

Amino acids for hair structure and resilience

Amino Acids

to mattify skin and help minimize the appearance of blemishes

Castor oil for hair growth and scalp health

Castor Oil

to nourish, soften, and add shine to hair

Acacia collagen for hair elasticity and youthfulness

Acacia Collagen

to repair damage and boost hair + scalp hydration

Aloe vera for soothing and hydrating skin and hair

Aloe Vera

to soothe the scalp and support oil absorption

Apple cider vinegar for scalp health and hair shine

Apple Cider Vinegar

to enhance shine and promote hair health

Coconut oil for deep hair conditioning and frizz control

Coconut Oil

to help protect hair fibers from UV damage

Over 500,000 5-star product reviews*

★★★★★

*on Review and Refine ®

The Prose Promise™

Love your first order (or it’s on us)
30-day free returns
Free shipping for subscription orders
15% off every order for subscribers
Prose R&D team in lab coats at their innovative facility

Backed by science, powered by people

Developed by our world-class team of in-house cosmetic chemists, every Prose product is the result of rigorous research, clinical studies, and dermatologist testing.

Because beauty is personal

See the story

Always made to order.
Never made to waste.

Learn more
Prose is a Certified B Corporation Prose is Climate Neutral Certified

Custom care for skin and hair

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